EST: 2016 Drawing inspiration from modernist design, Seoul-based womenswear label AMOMENTO highlights refined simplicity. Founded in 2016 by Lee Mee-Kung, AMOMENTO crafts everyday wardrobe staples that celebrate clean, fluid lines and organic shapes. Emphasizing formalist elements—such as silhouette, color, and texture—the brand focuses on minimalist basics that exude understated femininity, while encouraging personal expression. Modest silhouettes and neutral palettes are activated by the wearer, facilitating intimate connections between garments and individuals. Influenced by the grounding tides of culture, and employing high-quality, sustainable fabrics sourced from Japan and Korea, AMOMENTO presents functional elegance for all seasons.
