Helsa Studio
Helsa Studio
EST: 2022
Helsa is my love letter to Scandinavia, an ode to the values I grew up with in Sweden and an effort to communicate these values to the next generation of sustainably-minded young women and families. Scandinavia is among the best places to live as a family and has a long history of fighting gender discrimination: everyone I grew up with was feminist without knowing it was even a term.
Built on simplicity, comfort and minimalism; my love for family and the earth, Helsa offers the most effortless of wardrobe staples. The fabrics, color and fits are based on my bag of essentials I would bring to spend summers on the islands of Stockholm. Looking your best while living freely, comfortably and fully in the moment.
The launch campaign features the people that have inspired me the most: my mom, my greater family and friends in the place that is so close to my heart.
My wish is Helsa will make you feel at home in your body and at home in the world.
It brings me so much joy to share Helsa with you.
With love,
Elsa Hosk
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